With her brand-new peppy hit "Seven," which she created with Jung Kook, Latto has shattered numerous Spotify records.
listen to it below.
First off, according to Chart Data, the rapper and BTS singer of "Put It on the Floor" premiered their new single at No. 1 on the global Spotify chart on Saturday (July 15) with 15.995 million streams.
"Seven" is the greatest global Spotify chart streaming debut for a single by a K-Pop act since BTS's 2021 record "Butter," shattering the previous record for the highest opening day for collaboration in the platform's chart history.
On the day of its release, "Butter" received 11.042 million filtered global streams, according to Variety. In addition, Jung Kook became the first Korean solo artist in history to debut at No. 1 on the global Spotify chart, making him the first K-Pop act to achieve No. 1 in U.S. Spotify chart history, while Latto received the highest streaming debut for any rapper in global Spotify history.
Latto praised BTS's fan base for their support and attention to the song as she acknowledged her individual accomplishment. S/O to the Armypots, she said, using the bunny, bottle pop, celebration face, and casino slot emojis. Jung Kook sings his heart out and endures different hardships in the video for "Seven," which was published on Friday (July 14), to demonstrate his eternal love for his significant other.
Jung Kook isn't going to let his love for his leading lady go to waste, whether it is an earthquake during a romantic meal in the opening scene or lying on a stretcher in the street and yet being alive at his own burial wake.
Latto, however, appears in the burial scene dressed entirely in black and spitting poetry as Jung Kook emerges from the coffin to the horror of his love interest.
"Take your phone and place it on the camera roll (Uh)/firmly take control, firmly take his soul/ What are you waiting for? Leave their clothing at the door. Latto raps, "Better come and hit yer goals.
By walking alongside his leading lady in the rain towards the end of the video, Jung Kook eventually captures her attention. Latto received criticism before the release of "Seven" for the nasty and stereotyped tweets she sent to persons of Asian heritage in 2015 and 2016.
"Take your phone and place it on the camera roll (Uh)/firmly take control, firmly take his soul/ What are you waiting for? Leave their clothing at the door. Latto raps, "Better come and hit yer goals.
The reported previous tweets don't still show up on her Twitter account, but screenshots of them are currently making the rounds online.
In one, Latto allegedly wrote: “You be cooking cats and dogs?” followed by what appears to be Chinese gibberish, an emoji of a Chinese man and a bowl of soup. On another, she allegedly replied to an Asian fan: “Are you asking me if I care ling ling?”That backlash arrived just days after Latto threatened violence against a fan when someone in the crowd threw something at her during a show.
“You’ll get your ass beat,” Latto raps in the clip as she dances to her own song at Rolling Loud Germany. “Throw it again. Throw it again. I’ll beat your ass. Throw it again.”
However, she doesn’t plan on doing music forever. In a June interview with Cosmopolitan, Latto revealed that her plans for the future go beyond just making music.
“I want to get in my acting bag because I see myself going out like Rihanna,” the Atlanta rapper explained. “I don’t see myself doing music forever.”
She added: “Maybe it has to do with the fact that I’ve been doing it for so long already. Sometimes you just want more. I just did my first little acting gig the other day and I fell in love with that. I like more serious roles.
